Communication is one of the best tools that a business can use to attract and retain customers. If clients can understand and associate with your values and feel that you understand their needs, they are much more likely to become and stay loyal.
Translation services can help your business to communicate effectively in a variety of languages. Whilst such services are normally associated with purely administrative or legal tasks, they can also be a powerful tool to grow your enterprise in several ways.
Here are the three most significant ones.
1. Get found easily by your target market
Many businesses spend large sums to rank highly on search engines. SEO is a vital part of any marketing plan, and translation can help to lower its costs.
As a business that is based in Malta, Maltese speakers probably represent a significant proportion of your customer base. Translating your website, social media posts, and other content will not only help your Maltese SEO, but it will also make your enterprise a champion in the eyes of fans of the Maltese language.
Since Maltese-based content is still rather rare, you’d rank highly on search engine results in Maltese. Moreover, you’d be able to turn your translation investment into a positive PR campaign.
This holds true even for foreign language translations; if you intend to provide your products or services internationally, you would be much better off providing content in the local mother tongue of your target markets.
2. Build trust with a personal touch
As businesses develop and digitalise their services, they seem to be losing touch with their customers. A focus on quantity inevitably leads to a loss of quality. Your business could be different.
Building trust with your audience is a valuable element of business development. This is, unfortunately, one of the reasons why so many scams in native languages are successful. However, done with good intentions and professionally, translated content can provide potential customers with a positive and reassuring first impression.
Through accurate localisation, translated content has the ability to resonate with local cultures. Moreover, by understanding local expectations and standards, you’re more likely to develop products and services that cater to the needs, wants, and desires of your new markets.
3. Maximise the ROI of your eCommerce website
Several international studies have shown that online shoppers would not purchase goods or services if the website is not in their native language. Even though most browsers include an instant translation tool, potential errors in translation cause customers to err on the side of caution.
If you have developed an eCommerce site, you should seek to generate the highest possible return on investment. Professional translation services can make your products and services more appealing to customers in different regions and with different cultural backgrounds.
Such services do more than just translate words from one language into another. Rather, they communicate the intended message in such a way that is appealing and familiar to potential shoppers.
Let’s help you grow your business
Whether you’re looking to increase local and international sales through translation or need to convert important documents, our team of professional translations is here to help.
Get in touch with us today to explore the different ways that we can be of assistance.