When it is time to take your business global, you need to make sure that your website, software, brand guidelines, training materials and marketing collateral are suited to the culture of each new market you enter. This is where content localisation comes in.
Content Localisation Services
Speak like a local
More than translation
Just because the vocabulary of a language has been translated into another does not ensure all the nuances, idioms, expressions and turns of phrase that sound natural to a native speaker have been left intact. This extends to visuals too: certain icons and images do not always translate well in other cultures, and that can spell out an embarrassing (and usually expensive) faux pas.
Work across cultures
Localisation is far more than your average translation. It means reviewing and reshaping all your on-site content and making sure it is suited to foreign markets. Regular content translation is a major part of this kind of project, but it goes further than that, taking the socio-cultural and aesthetic side of things into account. This is the way to craft a natural online experience for your global audience.
Simply translating a piece of text into the intended language via an online translation service does not usually yield the results you are looking for when your business is operating seriously on an international level. Native language users can spot a pretender from a mile away; it is analogies, popular cultural references, and iconography that really make it work.
Localisation plays a crucial part in successfully launching your brand on an international level as it gives your organisation an edge over the competition. In fact, roughly 75% of international consumers prefer to buy goods or services from a website in their own language. As former German chancellor Willy Brandt famously said, “If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen!”
Here are a few of the benefits:
- Navigate cultural taboos
- Increase credibility
- Boost customer loyalty
- Optimise content to get more traffic
- Become an international thought leader
- Expand global reach
- Improve overall customer experience
- Build brand awareness abroad